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Roku has earned a reputation for making streaming TV products that are easy to set up and use, and that deliver above-average quality at affordable prices -- and that's the approach it has taken with its new Roku TV Wireless Speakers.

The company unveiled the speakers on Monday, although it doesn't expect to start shipping them until October, when they will sell for US$199.99. Eager consumers can preorder to take advantage of early bird offers -- $149.99 through July 23 and $179.99 from July 24 through October 15.

The speakers are designed exclusively for smart TVs that run Roku software. While that limits their market, the market is nevertheless substantial -- one in every four smart TVs sold in the U.S. during first quarter was a Roku TV. Tailoring the speakers for Roku TV gives them some advantages as well.

For example, because Roku controls the software for both the TV and speakers, it can make setup a snap, as well as optimize sound for the TV's picture and ensure audio-video sync.

"It will automatically time-sync audio and video, which is a problem with most AV systems," Kevin Krewell, principal analyst at Tirias Research, told TechNewsWorld.

The wireless speakers are the first product to use the Roku Connect platform. Announced earlier this year at CES, the software is designed for companies that want to make products to connect to Roku TVs over WiFi networks.

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